Description du livre
Classic radio ad campaigns from the last fifty years, and how theyused humor to win over audiences
And Now a Few Laughs from Our Sponsor offers an in-depth look atsome of the most successful and entertaining radio ads from thelast half century, presented by advertising veteran Larry Oakner.An accompanying CD-ROM allows readers to listen to the fascinatingand funny advertisements that chronicle radio history. Extensiveinterviews with account executives, clients, producers, and actorsoffer a unique perspective on the development of humorous radioadvertising over the years and what it takes to create a memorableand effective campaign. And Now a Few Laughs from Our Sponsor showsadvertising professionals how to maximize just sixty seconds ofairtime to win customers over and provides original recordings ofsome of the most fun and enlightening advertising ever produced.