Tous les ebooks de la collection "SpringerBriefs in Business" - Springer

126 Livre(s)


Ajouter à ma liste d'envies Reliance on Foreign Markets: Multinationality and Performance Makoto Nakano , Bayanjargal Purevdorj This study examines the relationship between multinationality and the performance of Japanese manufacturing companies during the period 1999–2008 by using geographic segment information. Despite the enormous interest in and importance given to multinationality from the... Editeur : Springer Parution : 2013-10-30 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies Management and Valuation of Heritage Assets Loris Landriani , Matteo Pozzoli The valuation of Heritage Assets (HA), which are a vital resource for the non-profit public or private organizations operating in the heritage sector is on the one hand sometimes difficult to do, and on the other, can be excessively costly with respect to the correlated... Editeur : Springer Parution : 2013-10-29 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies Social Media and Emerging Economies Elias G. Carayannis , Manlio Del Giudice , Maria Rosaria Della Peruta How have social media in emerging economies evolved differently from the rest of the world? According to studies and anecdotal evidence, innovations in the use of social media tools occur more frequently in emerging economies than they do in developed markets. The aim... Editeur : Springer Parution : 2013-10-22 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies The Great East Japan Earthquake and Its Impact on German Firms Ralf Bebenroth This publication sheds light on how Japan-based German firms dealt with the impact of the Great East Japan Earthquake that occurred in March 2011. To gather data, a questionnaire was developed and sent out in April 2012 to 244 German subsidiaries based in the Kanto... Editeur : Springer Parution : 2013-10-17 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies CSR 2.0 Wayne Visser The book examines the evolution and current state of corporate social responsibility (CSR), using a five-stage maturity model: defensive, charitable, promotional, strategic and transformative CSR.The first four stages are dubbed CSR 1.0 and characterise most current CSR... Editeur : Springer Parution : 2013-10-15 Collection : SpringerBriefs in Business ePub 58,01 €
Ajouter à ma liste d'envies Innovative Advisory Services in the Virtual World Manning Li , Jihong Liu How to effectively design and deliver virtual advisory services can be a mystery to many public and private organisations. This study examines the interesting phenomenon of providing virtual advisors to assist users in accomplishing their tasks in the digital world.... Editeur : Springer Parution : 2013-10-14 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies Product Variety in Automotive Industry Marco Guerzoni This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large... Editeur : Springer Parution : 2013-10-02 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies Communities of Practice and Vintage Innovation Francesco Schiavone This book focuses on the notion of “vintage innovation” and its application in various old technology-based communities of practice. Some communities of practice resist and react to technological change by adopting new technological products (“vintage products”) that... Editeur : Springer Parution : 2013-09-25 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies On China's Trade Surplus Tao Yuan China’s trade surplus is an essential question, but there are many popular misconceptions about it, a fact that prompted the creation of this book, On China's Trade Surplus. It will help readers to understand the manner in whichChina’s foreign trade andChina’s role in... Editeur : Springer Parution : 2013-07-19 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies The Bubble Theory Min Ding ?The term sustainable development (SD) has now become a ubiquitous idea, philosophy, and guiding principle in our society. Governments, business, NGOs and individuals have embraced the mindset, and even the education institutions talk about graduating young people with... Editeur : Springer Parution : 2013-07-06 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies Finance – Fundamental Problems and Solutions Zhiqiang Zhang As indicated by the title, this book focuses on fundamental problems in finance: a logical dilemma in valuation, stock valuation methods/models, risk valuation, and optimal capital structure. It presents an innovative approach to logic and quantitative reasoning... Editeur : Springer Parution : 2013-06-13 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model Kwang-Yong Shin The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company’s present situation and the practice of IMC strategy. Second,... Editeur : Springer Parution : 2013-06-04 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies Transnational Marketing and Transnational Consumers Ibrahim Sirkeci Transnational Marketing andTransnational Consumers are becoming increasingly common in today's globalizing and fast moving world of business. This book presents a fresh perspective focusing on the transnational character of organizations and firms while underlining the... Editeur : Springer Parution : 2013-05-17 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies Vertical Price Coordination and Brand Care Dieter Ahlert , Benjamin Schefer Competition law regulates anti-competitive conduct by companies in order to maintain market competition. Cartel law can also cause restraints of competition and therefore, the existing regulations should be checked, revised and updated regularly. This book deals with... Editeur : Springer Parution : 2013-04-03 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies Strategy for Action – II Giorgio Gandellini , Alberto Pezzi , Daniela Venanzi The innovative and unique feature of this book is that it does not contain theoretical concept that cannot be translated into practice. This second volume expands the analysis of the strategic decisions, emphasizing the importance of a sustainable competitive advantage,... Editeur : Springer Parution : 2013-01-26 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies Management of Alliance Networks Štefan Hittmár , Wlodzimierz Sroka Effective management is crucial to the success of the inter-firm cooperation, and may reduce the risk that is inherently associated with these strategies. If cooperative strategy is to be successful, managers must have knowledge of factors that should be taken into... Editeur : Springer Parution : 2013-01-06 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies The Co-creative Meeting Markus Hauser , Hanna Mandl , Christoph Mandl “Co-creative meetings” foster invention and innovation, and therefore enable innovative developmental processes in an organizational and inter-organizational context, including strategy development, product development, human resource development, R&D, and... Editeur : Springer Parution : 2012-12-14 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies Family Firms Malin Brännback , Alan L. Carsrud ?This is the third in a series of casebooks on issues faced by families owning and managing a business. This volume focuses on the management of growth, decline, and transition in such firms. These cases are clustered together because family firms grow, decline, and... Editeur : Springer Parution : 2012-12-14 Collection : SpringerBriefs in Business PDF, ePub 49,57 € PDF ePub
Ajouter à ma liste d'envies Innovation Management in Knowledge Intensive Business Services in China Shunzhong Liu In a knowledge-based economy, the development of a particular type of services, knowledge intensive business services (KIBS), becomes one of the characteristic trends in economic evolution.Current research focuses mainly on service innovation in developed countries, but... Editeur : Springer Parution : 2012-11-29 Collection : SpringerBriefs in Business ePub 52,74 €
Ajouter à ma liste d'envies Options in Alliances Francesco Baldi The real options-based conceptual framework for alliance-making presented here responds to the challenge of developing a new metrics for managing strategic partnerships in the face of uncertainty. Such a framework involves: mapping (and selecting one of) the various... Editeur : Springer Parution : 2012-11-29 Collection : SpringerBriefs in Business ePub 49,57 €
<< < 3 456 7 >

Les livres numériques peuvent être téléchargés depuis votre librairie numérique ou directement depuis une tablette ou smartphone.

PDF : format reprenant la maquette originale du livre ; lecture recommandée sur ordinateur et tablette
EPUB : format de texte repositionnable ; lecture sur tous supports (ordinateur, tablette, smartphone, liseuse)

Votre support de lecture	Format	Protection	Application
Ordinateur	-EPUB -PDF	DRM Adobe LCP	Compatible lecture en ligne (streaming) Adobe Digital Editions(DRM Adobe) Thorium Reader (LCP)
Tablette et smartphone iOS / Android	EPUB PDF	LCP DRM Adobe	Application Louise Reader : IOS / Android(ne lit pas les fichiers protégés par Adobe DRM) Adobe Digital Edition : IOS/Android(Lit uniquement la DRM Adobe)
Liseuse	EPUB	DRM Adobe	Module de lecture de la liseuse
Liseuse Diva	EPUB	LCP DRM Adobe	Module de lecture de la liseuse Diva

Consultez l’aide pour en savoir plus.