Ebooks de PHILIP KOTLER en PDF et EPUB

27 Livre(s)
Télécharger le livre : Marketing Insights from A to Z
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Marketing Insights from A to Z
Philip Kotler
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's...

Editeur : Wiley
Parution : 2011-01-06

PDF, ePub

31,65 €
Télécharger le livre : The Quintessence of Strategic Management
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The Quintessence of Strategic Management
Roland Berger , Nils Bickhoff , Philip Kotler
Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and...

Editeur : Springer
Parution : 2010-08-23

PDF

26,36 €
Télécharger le livre : Marketing 3.0
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Marketing 3.0
Hermawan Kartajaya , Philip Kotler , Iwan Setiawan
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs...

Editeur : Wiley
Parution : 2010-03-30

PDF, ePub

25,32 €
Télécharger le livre : B2B Brand Management
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B2B Brand Management
Philip Kotler , Waldemar Pfoertsch
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes. Now it...

Editeur : Springer
Parution : 2006-09-22

PDF

58,01 €
Télécharger le livre : Corporate Social Responsibility
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Corporate Social Responsibility
Philip Kotler , Nancy R. Lee
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity...

Editeur : Wiley
Parution : 2005-01-03

PDF, ePub

39,77 €
Télécharger le livre : Attracting Investors
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Attracting Investors
Hermawan Kartajaya , Philip Kotler , S. David Young
Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!"Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD...

Editeur : Wiley
Parution : 2004-10-08

PDF

31,65 €
Télécharger le livre : Ten Deadly Marketing Sins
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Ten Deadly Marketing Sins
Philip Kotler
Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have...

Editeur : Wiley
Parution : 2004-04-19

PDF

33,65 €
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