Ebooks de Colin L. Campbell en PDF

2 Livre(s)
Télécharger le livre : The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World
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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World
Colin L. Campbell
This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on...

Editeur : Springer
Parution : 2017-01-11
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
PDF

210,99 €
Télécharger le livre : Marketing in Transition: Scarcity, Globalism, & Sustainability
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Marketing in Transition: Scarcity, Globalism, & Sustainability
Colin L. Campbell
This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and...

Editeur : Springer
Parution : 2015-06-03
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
PDF

94,94 €