Tous les ebooks de la collection "Developments in Marketing Science: Proceedings of the Academy of Marketing Science" - Springer

42 Livre(s)


Ajouter à ma liste d'envies Marketing in a Multicultural and Vibrant World Vincent Jeseo , Jasmine Parajuli Marketing as a discipline is in a perpetual state of evolution, continuously adapting to diverse and dynamic environments. From subsistence to highly developed markets characterized by technological advancements, and from tradition to modernity, marketing strategies... Editeur : Springer Parution : 2024-12-28 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF, ePub 168,79 € PDF ePub
Ajouter à ma liste d'envies Marketing and AI: Shaping the Future Together Vincent Jeseo , Jasmine Parajuli The growing availability of data, intelligent computational systems, and affordable storage and software has spurred a keen interest among marketers to explore new artificial intelligence (AI) methods and applications to enhance outcomes. However, this technological... Editeur : Springer Parution : 2024-12-23 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF, ePub 210,99 € PDF ePub
Ajouter à ma liste d'envies Bringing the Soul Back to Marketing Juliann Allen , Vincent Jeseo The “soul” centers our activities and inspirations.The body of marketing changes shape rapidly; however, we should not lose sight of its “soul”. This volume focuses on preserving the “soul” of marketing in a data-driven world where technology has proliferated... Editeur : Springer Parution : 2024-03-15 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF, ePub 200,44 € PDF ePub
Ajouter à ma liste d'envies Welcome to The New Normal: Life After The Chaos Juliann Allen , Vincent Jeseo Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to technology, but it also reshaped the thinking of consumers and... Editeur : Springer Parution : 2024-01-03 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF, ePub 200,44 € PDF ePub
Ajouter à ma liste d'envies Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs Juliann Allen , Bruna Jochims Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and increasing customer satisfaction and happiness. The COVID-19 pandemic has disrupted the optimism of the world, thus hindering these marketing goals. This... Editeur : Springer Parution : 2023-03-13 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF, ePub 232,09 € PDF ePub
Ajouter à ma liste d'envies Celebrating the Past and Future of Marketing and Discovery with Social Impact Juliann Allen , Bruna Jochims , Shuang Wu For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that... Editeur : Springer Parution : 2022-06-29 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF, ePub 220,49 € PDF ePub
Ajouter à ma liste d'envies From Micro to Macro: Dealing with Uncertainties in the Global Marketplace Felipe Pantoja , Shuang Wu The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic... Editeur : Springer Parution : 2022-04-04 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF, ePub 220,49 € PDF ePub
Ajouter à ma liste d'envies Enlightened Marketing in Challenging Times Nina Krey , Felipe Pantoja , Shuang Wu This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World... Editeur : Springer Parution : 2020-09-17 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF, ePub 147,69 € PDF ePub
Ajouter à ma liste d'envies Marketing Opportunities and Challenges in a Changing Global Marketplace Nina Krey , Felipe Pantoja , Shuang Wu This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big... Editeur : Springer Parution : 2020-06-15 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF, ePub 231,04 € PDF ePub
Ajouter à ma liste d'envies Finding New Ways to Engage and Satisfy Global Customers Nina Krey , Patricia Rossi This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through... Editeur : Springer Parution : 2019-04-01 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF, ePub 304,89 € PDF ePub
Ajouter à ma liste d'envies Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces Nina Krey , Patricia Rossi “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” Jeff Bezos, Founder and CEO of Amazon.com This proceedings volume explores the ways... Editeur : Springer Parution : 2018-11-27 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF, ePub 304,89 € PDF ePub
Ajouter à ma liste d'envies Back to the Future: Using Marketing Basics to Provide Customer Value Nina Krey , Patricia Rossi This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and... Editeur : Springer Parution : 2017-12-04 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF 210,99 €
Ajouter à ma liste d'envies Marketing Transformation: Marketing Practice in an Ever Changing World Nina Krey , Patricia Rossi This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary; historical looks at how... Editeur : Springer Parution : 2017-11-16 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF, ePub 210,99 € PDF ePub
Ajouter à ma liste d'envies Marketing at the Confluence between Entertainment and Analytics Patricia Rossi This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on... Editeur : Springer Parution : 2017-04-29 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF, ePub 304,89 € PDF ePub
Ajouter à ma liste d'envies The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World Colin L. Campbell This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on... Editeur : Springer Parution : 2017-01-11 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF 210,99 €
Ajouter à ma liste d'envies Creating Marketing Magic and Innovative Future Marketing Trends Maximilian Stieler This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a... Editeur : Springer Parution : 2017-01-06 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF, ePub 304,89 € PDF ePub
Ajouter à ma liste d'envies Rediscovering the Essentiality of Marketing Luca Petruzzellis , Russell S. Winer This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current... Editeur : Springer Parution : 2016-06-27 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science ePub 105,49 €
Ajouter à ma liste d'envies Celebrating America's Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? Kacy Kyungok Kim This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you are or what you are doing, you cannot escape it. In these times of... Editeur : Springer Parution : 2016-03-10 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF, ePub 210,99 € PDF ePub
Ajouter à ma liste d'envies Marketing Challenges in a Turbulent Business Environment Mark D. Groza , Charles B. Ragland Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring... Editeur : Springer Parution : 2015-12-22 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF, ePub 231,04 € PDF ePub
Ajouter à ma liste d'envies Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era Christian Bushardt , Nina Krey , Michael W. Obal Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large,... Editeur : Springer Parution : 2015-12-12 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF, ePub 210,99 € PDF ePub
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