Télécharger le livre :  Cultural Perspectives in a Global Marketplace
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This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace.This volume presents papers on various topics including marketing management,...

Editeur : Springer
Parution : 2015-05-29
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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