Télécharger le livre :  Consumer Engineering, 1920s–1970s
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In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined “consumer...

Editeur : Palgrave Macmillan
Parution : 2019-05-29
Collection : Worlds of Consumption
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84,39
Télécharger le livre :  The Cute and the Cool
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The twentieth century was, by any reckoning, the age of the child in America. Today, we pay homage at the altar of childhood, heaping endless goods on the young, reveling in memories of a more innocent time, and finding solace in the softly backlit memories of our...

Editeur : Oxford University Press
Parution : 2004-04-01

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26,40