Ebooks de Jan Logemann en PDF et EPUB

1 Livre(s)
Télécharger le livre : Consumer Engineering, 1920s–1970s
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Consumer Engineering, 1920s–1970s
Gary Cross , Ingo Köhler , Jan Logemann
In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined “consumer...

Editeur : Palgrave Macmillan
Parution : 2019-05-29
Collection : Worlds of Consumption
PDF, ePub

84,39 €