Tous les ebooks de la collection "Developments in Marketing Science: Proceedings of the Academy of Marketing Science" - Springer

42 Livre(s)


Ajouter à ma liste d'envies Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing Colin Campbell , Junzhao (Jonathon) Ma ?This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on... Editeur : Springer Parution : 2015-12-01 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF 210,99 €
Ajouter à ma liste d'envies Thriving in a New World Economy Kirk Plangger This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing... Editeur : Springer Parution : 2015-10-20 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF 94,94 €
Ajouter à ma liste d'envies Proceedings of the 1995 World Marketing Congress K. Grant , I. Walker This volume includes the full proceedings from the 1995 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world.This volume resents papers on various topics... Editeur : Springer Parution : 2015-06-29 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF 147,69 €
Ajouter à ma liste d'envies Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference Charles W. Lamb, Jr. , John C. Rogers Iii This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing... Editeur : Springer Parution : 2015-06-26 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF 147,69 €
Ajouter à ma liste d'envies Proceedings of the 1997 World Marketing Congress Ajay K. Manrai , Samsinar Md Sidin This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective.This volume presents papers on various... Editeur : Springer Parution : 2015-06-25 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF 147,69 €
Ajouter à ma liste d'envies Proceedings of the 1993 World Marketing Congress Kenneth D. Bahn , Tunc Erem , M. Joseph Sirgy This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective.This volume resents papers on various topics... Editeur : Springer Parution : 2015-06-20 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF 147,69 €
Ajouter à ma liste d'envies Global Perspectives in Marketing for the 21st Century Ajay K. Manrai , H. Lee Meadow This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a... Editeur : Springer Parution : 2015-06-09 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF 147,69 €
Ajouter à ma liste d'envies Marketing in Transition: Scarcity, Globalism, & Sustainability Colin L. Campbell This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and... Editeur : Springer Parution : 2015-06-03 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF 94,94 €
Ajouter à ma liste d'envies Cultural Perspectives in a Global Marketplace Dheeraj Sharma This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace.This volume presents papers on various topics including marketing management,... Editeur : Springer Parution : 2015-05-29 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF 94,94 €
Ajouter à ma liste d'envies Proceedings of the 1988 International Conference of Services Marketing S.R. Rao , Edward G. Thomas This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality... Editeur : Springer Parution : 2015-05-27 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF 147,69 €
Ajouter à ma liste d'envies Proceedings of the 1998 Multicultural Marketing Conference Jean-Charles Chebat , A. Ben Oumlil ?This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on... Editeur : Springer Parution : 2015-05-19 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF 147,69 €
Ajouter à ma liste d'envies Proceedings of the 1996 Multicultural Marketing Conference Pravat K. Choudhury This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. The focus of the conference and the enclosed papers is on marketing to... Editeur : Springer Parution : 2015-05-19 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF 147,69 €
Ajouter à ma liste d'envies Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference Jay D. Lindquist ?This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour,... Editeur : Springer Parution : 2015-05-18 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF 147,69 €
Ajouter à ma liste d'envies Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference Vinay Kothari This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour,... Editeur : Springer Parution : 2015-05-13 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF 147,69 €
Ajouter à ma liste d'envies Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference Jon M. Hawes This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing... Editeur : Springer Parution : 2015-05-12 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF 147,69 €
Ajouter à ma liste d'envies Minority Marketing: Research Perspectives for the 1990s Robert L. King This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It provides a variety of quality research in the field of minority marketing in... Editeur : Springer Parution : 2015-05-08 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF 94,94 €
Ajouter à ma liste d'envies Minority Marketing: Issues and Prospects Robert L. King This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to... Editeur : Springer Parution : 2015-05-08 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF 94,94 €
Ajouter à ma liste d'envies Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference Kenneth D. Bahn This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing... Editeur : Springer Parution : 2015-05-08 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF 147,69 €
Ajouter à ma liste d'envies Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference Naresh K. Malhotra This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour,... Editeur : Springer Parution : 2015-05-05 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF 94,94 €
Ajouter à ma liste d'envies Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference Robert L. King This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy,... Editeur : Springer Parution : 2015-04-27 Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science PDF 94,94 €
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